Session: How to Win Business With Corporations

Date & Time: 2:00 pm, June 19th

Larry Walsh, CEO and founder of The 2112 Group, a consulting firm focused on go-to-market strategies and research for technology firms. He is one of the most recognizable figures in the IT channel and security communities and is considered one of the more forward-thinking leaders in the industry. He is a seasoned and award-winning journalist, analyst, author, and industry commentator. He’s personally involved in the development and implementation of client engagements ranging from strategic advisory and consulting to research and content programs. 

A specialist in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations, Walsh has worked with a roster of diverse technology players, including Ingram Micro, Hewlett-Packard, Cisco, Microsoft, SAP, and Verizon. An expert in a broad array of topics—cloud computing, security, analytics, the Internet of Things (IoT), and more—Larry is frequently sought after to provide his perspective on how emerging technologies should be leveraged as next-generation business drivers.  

Walsh is the founder and publisher emeritus of Channelnomics, a leading provider of IT channel news and analysis now operated by Incisive Media. Walsh was the founder and executive director of the Channel Vanguard Council (CVC), a collaborative group of technology channel executives dedicated to aiding the maturation of business models and partnerships in the channel community. He chaired the channel working group of the Association of Strategic Alliance Professionals. And he serves on the editorial advisory board of Channel Partners magazine.  

Walsh is a co-author of the book The Power of Convergence, a practical guide for enterprises for the better alignment and optimization of business and technology practices that lead to better outcomes, lower risk and increased returns on investment.  

Prior to founding The 2112 Group, Larry was an award-winning technology journalist and publisher. At Ziff Davis Enterprise, he served as vice president and market expert for channels and security, developing and guiding strategic engagement and research programs for IT vendors. He was also the publisher of Channel Insider and the editor of Baseline Magazine. Prior to that, he served as editor of VARBusiness and GovernmentVAR magazines. And he was the editor of the award-winning, market-leading Information Security Magazine. http://the2112group.com/